Constant Contact Review - The Heart of Small Business?

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Constant Contact have been in the email marketing game since 1995. During that time, they’ve managed to become one of the most used email tools in the world, after Mailchimp.

One thing I noticed is that Constant Contact is very often the top choice for many other review websites. Naturally, I am curious to see if our detailed analysis produces the same outcome.

You might have checked out the Constant Contact reviews offered by users online, too, and whilst they are pretty positive, they may not give you the whole picture. Our review of Constant Contact is based on a methodical approach and uses our practical experience and knowledge of dozens of other simple and advanced marketing automation tools.

What makes them special is that they’ve added several features over the years that few of their competitors sport, such as digital product downloads, event management, appointment scheduling and social campaigns. These all add to the diverse list of email options available, in addition to automations and recurring newsletters.

Constant Contact boast a marketplace with around 400 apps and integrations that cater to even the most niche of products. Yet despite these flashy numbers and features, interest in Constant Contact seems to be on the decline, at least according to Google Trends. Enough reason for us to take a closer look at Constant Contact’s ins & outs and check if it’s still relevant in the 21st century. Find out below!

Recommended if:

You run events:

Constant Contact is quite unique in this regard, being one of the few email marketing tools to allow you to manage event invitations, registrations, and tickets. Bear in mind that this feature comes with its own fees: 5.4% + $0.80 for each ticket sold or transaction conducted.

Not recommended if:

You need advanced automation:

Surprisingly, for the premium it charges, Constant Contact doesn’t offer the most advanced automations. While they do offer triggered campaigns, autoresponders and abandoned cart campaigns (for Shopify only), you’ll find that other much cheaper tools offer similar levels of automation – MailerLite and Sendinblue, for example.